Mothers against Drunken Driving (MADD)

* Project Red Ribbon
This national campaign is delivered by Mothers against Drunk Driving (MADD) Canada to help raise public awareness of drinking and driving issues during the holiday season. The program is designed to encourage the public to become actively involved in the fight against drunk driving by tying a MADD red ribbon to a visible place on their vehicle, such as the antenna or side mirror. The "Tie One on For Safety" campaign has grown to be one of MADD's most popular and identifiable public awareness campaigns.
* MADD Multi-Media Presentation
MADD’s newest multi-media presentations include “Mind Control” for high school students and “Ace” for elementary school students. Both programs are on tour across Ontario.
* MADD Canada Public Awareness Programs
MADD Canada produces a variety of public awareness programs. These programs include presentations of videos on drinking and driving. The videos are presented to secondary school students, post-secondary students, community groups and the general public by local MADD Chapter members and incorporate the true-life stories of actual impaired driving victims.
Videos include:
o Close to Home
o How much is too much
o It'll Cost You Big Tim
o Not Ready to Go - The story of 5 teens who were killed and 9 who were injured in a cannabis impaired multi-vehicle crash as told by the survivors, families and emergency services responders. Recommended for teenage audiences.
o Prisoners for Life - Interviews with victims and with professional people (an emergency doctor, nurse, police officer, ambulance attendant, fire chief, body removal specialist, etc.) who are impacted over and over again when dealing with victims of impaired driving crashes. Recommended for professional groups or adults.
o The Heart of the Matter - Interviews with victims describing the impact that impaired driving has had on their lives and families. Recommended for all audiences.
To request a copy of any of these programs, contact MADD Canada:
Toll-free: 1-800-665-6233
Toronto area: 905-813-6233
Fax: 905-813-8920.